AMP

Make your Web Stories discoverable

Ensure your Web Stories are reaching your intended audience by including necessary metadata and markup.

AMP-specific metadata

Web Stories with missing or incorrect AMP-specific metadata may not surface in search engines or third party platforms.

Required <amp-story> attributes

Web Stories must include the following <amp-story> attributes.

<body>
    <amp-story standalone 
    title="Web Story Title"
    publisher="Web Story Publisher"
    publisher-logo-src="https://example.com/logo/1x1.png"
    poster-portrait-src="https://example.com/my-story/poster/3x4.jpg">
    ...
    </amp-story-standalone>
</body>

title

The title of the Web Story.

publisher

The name of the Web Story publisher.

publisher-logo-src

A URL to the Web Story publisher's logo image. The logo image should be larger than or equal to 96x96px and maintain a 1:1 aspect ratio. This logo appears in the right corner on the top of the poster image on platforms currently (October 2020) supporting Web Stories.

poster-portrait-src

A URL to an image used as the Web Story poster. Used as the cover for the Web Story and should be representative of the story. Do not embed or burn-in the Web Story title on it. Should be at least 640x853px and maintain a 3:4 aspect ratio.

poster-landscape-src

A URL to an image used as the Web Story poster in landscape format. Used as the cover for the Web Story and should be representative of the story. Do not embed or burn-in the Web Story title on it. Should be at least 853x640px and maintain a 4:3 aspect ratio.

poster-square-src

A URL to an image used as the Web Story poster. Used as the cover for the Web Story and should be representative of the story. Do not embed or burn-in the Web Story title on it. Should be at least 640x640px and maintain a 1:1 aspect ratio.

Metadata

Platforms that surface Web Stories rely on metadata to correctly index and display them. Include the following recommended information to give users a delightful Web Story experience.

Include the following recommended HTML markup in your Web Stories for the best user experience.

All Web Stories must include a canonical URL that points to the Web Story itself.

<link rel="canonical" href="https://www.example.com/url/to/Web/Story.html">

favicon

Include a favicon to display as the icon in the browser tab.

Document title

Give your Web Story document a title by including a </a></code> tag.</p> <h2 id="image-alt-text">Image alt-text</h2> <p>Maximize accessibility and indexability by including <a href="https://developer.mozilla.org/en-US/docs/Web/HTML/Element/img#Accessibility_concerns">meaningful alt-text for images</a>.</p> <h2 id="video-subtitles-and-captions">Video subtitles and captions</h2> <p>Maximize accessibility and indexability by including <a href="https://developer.mozilla.org/en-US/docs/Web/Guide/Audio_and_video_delivery/Adding_captions_and_subtitles_to_HTML5_video">video subtitles and/or captions</a>.</p> <h2 id="page-attachments">Page attachments</h2> <p>Use <a href="https://amp.dev/documentation/components/amp-story-page-attachment/?format=stories">page attachments</a> to present additional information in “classic article form” alongside your Web Story. This can be useful to provide extra detail, deep dives, or onward journeys for the content presented in your Story.</p> <h2 id="schema.org-metadata">Schema.org metadata</h2> <p>Including <a href="https://schema.org/">schema.org</a> structured data vocabulary defines important information about your Web Story that allows third-party platforms, such as search engines, to display and index them.</p> <p> <div class="ap-m-tip"> <div class="ap-a-ico ap-m-tip-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#speech-bubble"></use></svg> </div> <div class="ap-m-tip-content"> Validate your schema.org data using Google's <a href="https://search.google.com/test/amp">AMP Test</a>. </div> </div></p> <h2 id="ogp-facebook-metadata">OGP Facebook metadata</h2> <p>Including <a href="https://ogp.me/">Open Graph protocol</a> enables Web Stories sharing on Facebook.</p> <h2 id="twitter-card-data">Twitter card data</h2> <p>Including <a href="https://developer.twitter.com/en/docs/twitter-for-websites/cards/overview/abouts-cards">Twitter card data</a> allows you to attach photos, videos and media experiences to a Tweet sharing your Web Story. </p> <p> <div class="ap-m-tip"> <div class="ap-a-ico ap-m-tip-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#bookmark"></use></svg> </div> <div class="ap-m-tip-content"> Read more about <a href="https://blog.amp.dev/2020/02/12/seo-for-amp-stories/">SEO for Web Stories in the AMP Blog</a>. </div> </div></p> </section> <section class="ap--content"> <hr> <ul class="ap-o-mini-card-list"> <li class="ap-o-mini-card-list-item"> <div class="ap-m-mini-card"> <amp-img alt="Author avatar" src="https://github.com/CrystalOnScript.png?size=38" width="38" height="38" class="large" style="max-width: 38px" layout="responsive"> </amp-img> <span> <strong>Written by <a href="https://github.com/CrystalOnScript" rel="nofollow" target="_blank"> @CrystalOnScript </a> </strong> </span> </a> </li> </ul> </section> </div> </main> <amp-sidebar id="sidebar-left" class="ap--ampsidebar" layout="nodisplay" side="left"> <nav class="ap--ampsidebar-toolbar" toolbar="(min-width: 768px)" toolbar-target="ap--sidebar-content"> <ul> <div class="ap-m-format-toggle"> <button class="ap-m-format-toggle-selected ap-m-format-toggle-link-stories"> <span class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#amp-stories"></use></svg> </span> <span>stories</span> <span class="ap-a-ico ap-m-format-toggle-angle"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </span> </button> <div class="ap-m-format-toggle-formats"> <a class="ap-m-format-toggle-link ap-m-format-toggle-link-websites" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/discovery_web_stories/?format=websites"> <span class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#amp-websites"></use></svg> </span> <span>websites</span> </a> <a class="ap-m-format-toggle-link ap-m-format-toggle-link-ads" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/discovery_web_stories/?format=ads"> <span class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#amp-ads"></use></svg> </span> <span>ads</span> </a> <a class="ap-m-format-toggle-link ap-m-format-toggle-link-email" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/discovery_web_stories/?format=email"> <span class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#amp-email"></use></svg> </span> <span>email</span> </a> </div> </div> <div class="ap-o-sidebar-default"> <div class="ap-o-sidebar"> <div class="nav"> <ul class="nav-list level-1"> <li class="nav-item level-1"> <span class="nav-link"> <span>Beginnen</span> </span> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </div> <ul class="nav-list level-2"> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/start/visual_story/?format=stories"> <span>Create your first Web</span> <span class="nav-link-lastword">Story<svg class="ap-a-ico nav-type-icon"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#tutorial"></use></svg></span> </a> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"></use></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/start/visual_story/setting_up/?format=stories"> Einrichtung </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/start/visual_story/parts_of_story/?format=stories"> Die Bestandteile einer AMP Story </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/start/visual_story/start_story/?format=stories"> Der Beginn unserer Story </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/start/visual_story/create_cover_page/?format=stories"> Ein Deckblatt erstellen </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/start/visual_story/add_more_pages/?format=stories"> Weitere Seiten hinzufügen </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/start/visual_story/animating_elements/?format=stories"> Elemente animieren </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/start/visual_story/create_bookend/?format=stories"> Ein Bookend erstellen </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/start/visual_story/validation/?format=stories"> AMP HTML validieren </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/start/visual_story/congratulations/?format=stories"> Gratulation! </a> </li> </ul> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/start/create_successful_stories/?format=stories"> Best Practices zum Erstellen erfolgreicher Web Storys </a> </li> <li class="nav-item-tutorial-divider"></li> </ul> </li> <li class="nav-item level-1"> <span class="nav-link"> <span>Lernen</span> </span> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </div> <ul class="nav-list level-2"> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/amp-actions-and-events/?format=stories"> Aktionen und Ereignisse </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/common_attributes/?format=stories"> Allgemeine Elementattribute </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/webstory_technical_details/?format=stories"> Technische Besonderheiten von Web Storys </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/experimental/?format=stories"> Experimentelle Funktionen aktivieren </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/amp-html-layout/?format=stories"> <span>AMP's Layout System</span> </a> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"></use></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/amp-html-layout/?format=stories"> AMPHTML Layoutsystem </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/amp-html-layout/layouts_demonstrated/?format=stories"> Demonstrating AMP layouts </a> </li> </ul> </li> <li class="nav-item level-2"> <span class="nav-link"> <span>Validation Workflow</span> </span> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"></use></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/validation-workflow/validate_amp/?format=stories"> Validierung von AMP Seiten </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/validation-workflow/validation_errors/?format=stories"> AMP validation errors </a> </li> </ul> </li> <li class="nav-item level-2"> <span class="nav-link"> <span>AMP Caches & CORS</span> </span> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"></use></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/amp-caches-and-cors/amp-cache-debugging/?format=stories"> Debug AMP Cache issues </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/amp-caches-and-cors/how_amp_pages_are_cached/?format=stories"> Caching von AMP Seiten </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/amp-caches-and-cors/amp-cache-urls/?format=stories"> URL Format und Anfragenbearbeitung im AMP Cache </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/learn/amp-caches-and-cors/amp-cors-requests/?format=stories"> CORS in AMP </a> </li> </ul> </li> </ul> </li> <li class="nav-item level-1"> <span class="nav-link"> <span>Entwickeln</span> </span> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </div> <ul class="nav-list level-2"> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/develop/style_and_layout/?format=stories"> <span>Style & Layout</span> </a> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"></use></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/develop/style_and_layout/style_pages/?format=stories"> Supported CSS </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/develop/style_and_layout/control_layout/?format=stories"> Layout & Medienabfragen </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/develop/style_and_layout/placeholders/?format=stories"> Platzhalter & Fallbacks </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/develop/style_and_layout/art_direction/?format=stories"> Responsive Bilder mit srcset, sizes & heights </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/develop/style_and_layout/responsive_design/?format=stories"> Erstelle responsive AMP Seiten </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/develop/style_and_layout/custom_fonts/?format=stories"> Füge benutzerdefinierte Schriftarten hinzu </a> </li> </ul> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/develop/media_iframes_3p/?format=stories"> <span>Include media, iframes & third-party content</span> </a> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"></use></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/develop/media_iframes_3p/?format=stories"> Include images & video </a> </li> </ul> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/develop/advertise_amp_stories/?format=stories"> Advertise in Web Stories </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/develop/story_ads_best_practices/?format=stories"> Best practices for creating a Web Story ad </a> </li> <li class="nav-item-tutorial-divider"></li> </ul> </li> <li class="nav-item level-1"> <span class="nav-link"> <span>Integrieren</span> </span> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </div> <ul class="nav-list level-2"> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/integrate/web-story-player-guide/?format=stories"> Creating Web Story experiences using the Web Story Player on non-AMP sites </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/integrate/embed-stories/?format=stories"> Bette Storys in Webseiten ein </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/integrate/embed-stories-nonamp/?format=stories"> Integrate Web Stories in non-AMP pages </a> </li> </ul> </li> <li class="nav-item active level-1"> <span class="nav-link"> <span>Optimieren & Messen</span> </span> <input class="nav-trigger" type="checkbox" checked/> <div class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"></use></svg> </div> <ul class="nav-list level-2"> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/?format=stories"> <span>Track engagement with analytics</span> </a> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"></use></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/analytics-vendors/?format=stories"> Analytics Vendors </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/analytics_basics/?format=stories"> Die Grundlagen von Analytics </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/deep_dive_analytics/?format=stories"> Vertiefung von AMP Analytics </a> </li> </ul> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/amp-optimizer-guide/?format=stories"> <span>Using an AMP Optimizer</span> </a> <input class="nav-trigger" type="checkbox"/> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"></use></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/amp-optimizer-guide/explainer/?format=stories"> So funktioniert ein AMP Optimizer </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/amp-optimizer-guide/node-amp-optimizer/?format=stories"> Leitfaden für Node.js AMP Optimizer </a> </li> </ul> </li> <li class="nav-item active level-2" autoscroll> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/discovery_web_stories/?format=stories"> Make your Web Stories discoverable </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/optimize_amp/?format=stories"> Optimiere deine gehosteten AMP Seiten </a> </li> <li class="nav-item-tutorial-divider"></li> <li class="nav-item-tutorial-divider"></li> <li class="nav-item level-2"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/optimize-and-measure/tracking-engagement/?format=stories"> So konfigurierst du die grundlegende Analyse für deine AMP Seiten <svg class="ap-a-ico nav-type-icon"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#tutorial"></use></svg> </a> </li> </ul> </li> <li class="nav-item level-1"> <a class="nav-link" href="https://amp.dev/de/documentation/guides-and-tutorials/contribute/?format=stories"> 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