AMP is a web component framework to easily create user-first
websites. stories. ads. emails.

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<amp-sidebar
  id="sidebar"
  layout="nodisplay"
  side="">
</amp-sidebar>

<amp-story-grid-layer
  template="vertical">
  <amp-img src="moons.jpg"
    width="266" height="340"
    layout="responsive">
  </amp-img>
</amp-story-grid-layer>

<amp-ad type="foo"
  width="300"
  height="250">
  <div
    placeholder>...</div>
</amp-ad>

<button
  class="false"
  [class]="clicked"
  role="button" tabindex="0"
  on="tap:AMP.setState({
    clicked: !clicked
  })">
</button>

Use AMP to build great experiences across the web

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

Use AMP to create visual stories on the web.

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

Use AMP to build and serve lightning fast, safe ads to pages and stories.

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

Use AMP to send interactive, dynamic emails.

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

Learn more about AMP websites

Learn more about AMP stories

Learn more about AMP ads

Learn more about AMP email

AMP in action

AMP is an open-source HTML framework that provides a straightforward way to create web pages that are fast, smooth-loading and prioritize the user-experience above all else. Can't believe it? Try it out for yourself in the playground below:

AMPHTML Playground

Show everything

AMP Website

AMP Story

AMP Email

AMP Ad

Open in AMP Playground

Business Benefits

Web page speed improves the user experience and core business metrics AMP pages load near instantly, enabling you to offer a consistently fast experience across all devices and platforms.

Building AMP pages is easy and reduces developer overhead You can often convert your entire archive in days especially if you use a popular CMS such as Wordpress or Drupal.

AMP can be applied across various web touch points Used by popular and global platforms like Google, Bing and Twitter, AMP allows you to ensure users from all these surfaces get an unparalleled, often instantaneous and native-feeling experience by defaulting to AMP pages when available.

Developer Benefits

Maintain flexibility and control and reduce complexity in your code You can use CSS to customize your styling, dynamic data to fetch the freshest data where needed, to build the best possible userexperience for your customers.

Building blocks that ensure performance It takes a lot of time and effort to build a great website. AMP components are already optimized for the best performance.

Build for a sustainable future in the open web for everyone The AMP Project is an open source initiative to protect the future of the web helping everyone deliver a better, faster more user-friendly experience.

Get started with AMP

As a source for breaking news and information, AMP stories allows us to showcase our quality journalism when there are multiple elements we want to bring together. Combining reporting, photography, videos and motion graphics, this gives readers a more visual entry point when they are searching for our coverage.

Greg Manifold, Design Director of The Washington Post

Read Success Story

Build anything with AMP.

Too much choice

Open Use Case

Parallax Storytelling in AMP

Open Use Case

Editorial AMP Article

Open Use Case

Band Page in AMP

Open Use Case

See all use cases

websites

AMP helps the Washington Post increase returning users from mobile search by 23%

websites

WompMobile consistently improves e-commerce clients’ conversion rates with AMP sites

websites

Teads brings AMP'd mobile video inventory to nearly 100 publishers

websites

Carved increases conversion rate by 75% with AMP and PWA

Explore AMP
success stories

Don't take our word for it - read case studies from your industry and see how AMP has produced positive results.

See all success stories

By the community,
for the community

Many ways for you to contribute

The AMP Project would not be possible without help from all members of the community whether you are a developer, content creator or provider of services relevant to AMP.

Reporting issues with AMP

If you have feedback or are experiencing technical issues with AMP, please file it using the issue tracker.

Build your first AMP page now

You don’t need to download AMP and no installation is required.
Because it is a open-source project, it is free!

Get started

AMP is a web component framework to easily create user-firstwebsites. stories. ads. emails.

The latest news

AMP on the Times of India

AMPproject.org moves to amp.dev!

Guest Post: AMP Email

App like animation experiences in AMP

Building the future of email with AMP

Use AMP to build great experiences across the web

Use AMP to create visual stories on the web.

Use AMP to build and serve lightning fast, safe ads to pages and stories.

Use AMP to send interactive, dynamic emails.

AMP in action

Business Benefits

Developer Benefits

Build anything with AMP.

Too much choice

Parallax Storytelling in AMP

Editorial AMP Article

Band Page in AMP

AMP helps the Washington Post increase returning users from mobile search by 23%

WompMobile consistently improves e-commerce clients’ conversion rates with AMP sites

Teads brings AMP'd mobile video inventory to nearly 100 publishers

Carved increases conversion rate by 75% with AMP and PWA

Explore AMPsuccess stories

By the community,for the community

Many ways for you to contribute

Reporting issues with AMP

Build your first AMP page now

AMP is a web component framework to easily create user-first
websites. stories. ads. emails.

Explore AMP
success stories

By the community,
for the community