Displays a cloud-hosted JW Player.


Required Scripts

<script async custom-element="amp-jwplayer" src=""></script>



The width and height attributes determine the aspect ratio of the player embedded in responsive layouts.



Non-responsive layout is also supported.




data-player-id JW Platform player id. This is an 8-digit alphanumeric sequence that can be found in the Players section in your JW Player Dashboard. (Required)
data-media-id The JW Platform media id. This is an 8-digit alphanumeric sequence that can be found in the Content section in your JW Player Dashboard. (Required if data-playlist-id is not defined.). Note: outstream is also a valid value.
data-playlist-id The JW Platform playlist id. This is an 8-digit alphanumeric sequence that can be found in the Playlists section in your JW Player Dashboard. If both data-playlist-id and data-media-id are specified, data-playlist-id takes precedence. (Required if data-media-id is not defined.)
data-content-search Denotes the type of the playlist. If contextual article matching is desired, use the value `__CONTEXTUAL__`. If a search playlist is desired, input a keyword or phrase used to generate the search playlist.
data-content-backfill Ensures that a search or contextual playlist always returns a result. If there are no relevant results for the given query, this parameter ensures that a list of trending videos are served instead. (Boolean with default: true)
data-player-querystring A querystring of parameters that will be added to the player iframe src. This can be used for things like token signing.
data-player-param-* An attribute that will be added as a query parameter to the player iframe src.

Keys and values will be URI encoded. Keys will be camel cased.
  • data-player-param-token="abc" becomes &token=abc
  • data-player-param-custom-data="key:value;key2:value2" becomes &customData=key%3Avalue%3Bkey2%3Avalue2
An alternative to using data-player-querystring.
data-ad-cust-params A JSON string of custom parameters to add to ad tags.
      "key1": "value"
data-ad-macro-* An attribute used to override the default value of macros in ad tags. Supported macros include:
  • domain
  • referrer
  • page-url
  • item-{custparam}
  • item-{custparam}-list
data-ad-macro-domain="" would instead substitute "" in for the __domain__ macro.

See JW Player's Ad Tag Targeting Macros for more information.
data-config-plugin-url A url string used to pass external JS plugins to the player.
data-config-skin-url A url string used to pass external CSS skins to the player. See JW Player's CSS Skin Reference for more information.
data-config-json A JSON string of a player config. This can be used to set specific configuration properties on the player.
Advertising configurations can also be specified using this.
      "advertising": {
        "client": "vast",
        "schedule": [
            "tag": "",
            "offset": "pre"
Media and Float on Scroll properties cannot be configured with this attribute. Update media properties in your JW Player Dashboard. See JW Player's Player Configuration Reference for more information.
data-block-on-consent Requires amp-consent extension. If this attribute is present, player loading will be delayed until the consent state is resolved. The consent data will then be passed to the player's iframe as query parameters for use with advertising implementations.
For more details, see amp-consent documentation.
autoplay If this attribute is present, and the browser supports autoplay, the video will be automatically played as soon as it becomes visible. There are some conditions that the component needs to meet to be played, which are outlined in the Video in AMP spec.
dock Requires amp-video-docking extension. If this attribute is present and the video is playing manually, the video will be "minimized" and fixed to a corner or an element when the user scrolls out of the video component's visual area.
For more details, see documentation on the docking extension itself.
common attributes This element includes common attributes extended to AMP components.


See amp-jwplayer rules in the AMP validator specification.


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