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Page experience success with AMP

Page experience is a set of signals from Google that measure how users perceive their experience interacting with a web page beyond its pure information value.
Google's internal studies and industry research found that users prefer sites with a great page experience. A high page experience score helps your content surface to users in places like the top stories feature, and encourages them to return to your site.

AMP is a straightforward way to a high page experience score. Domains built with AMP are 5 times more likely to pass* Core Web Vitals metrics than non-AMP!

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60%
12%
Domains built with AMP are 5 times more likely to pass* Core Web Vitals metrics than non-AMP!
*where „passing“ means 75% of pages in the domain passed

AMP is a straightforward way to a high page experience score

AMP is flexible and customizable while still enforcing restrictions that provide a reliable user experience. This makes it easy to build feature-rich pages without sacrificing performance. AMP also comes with tools to test your site and apply optimizations.

Measure AMP page performance

Ensure your AMP pages are exceeding your page experience goals with the AMP Page Experience Guide. This tool provides AMP-specific feedback to improve page experience metrics.

If your AMP page fails and the tool provides no feedback, it will prompt you to file an issue. A dedicated AMP team member will follow up for personal support to address any problems.

Read Meet AMP's Page Experience Guide blog post to learn more about the tool!

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AMP is open-source! This means it's already supported on many CMS', such as WordPress, and integrated with framework favorites like Eleventy and Next.js.

If you're working with a custom solution, use AMP optimizers on your build-system, server, or hosting environment.

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