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AMP is a web component framework to easily create user-first
websites. stories. ads. emails.

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The latest news

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Web Standards
AMP: a well-lit path to optimizing for Google’s page experience signal
May 28, 2020
Email
Stripo + AMP Dynamic Email Boost Customer Engagement
May 21, 2020
Websites
AMP Camp: Using templates in the client and the server
May 18, 2020
Websites
Infinite recommendations with a new and improved amp-next-page
May 12, 2020
Web Standards
AMP + Web Vitals – a better web, together
May 6, 2020
Websites
Creating accessible sites with AMP
May 4, 2020
 
<amp-sidebar
  id="sidebar"
  layout="nodisplay"
  side="right"" ""left"
</amp-sidebar>

<amp-story-grid-layer
  template="vertical">
  <amp-img src="moons.jpg"
    width="266" height="340"
    layout="responsive">
  </amp-img>
</amp-story-grid-layer>

<amp-ad type="foo"
  width="300"
  height="250">
  <div
    placeholder>...</div>
</amp-ad>

Use AMP to build great experiences across the web

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

Use AMP to create visual stories on the web.

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

Use AMP to build and serve lightning fast, safe ads to pages and stories.

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

Use AMP to send interactive, dynamic emails.

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

Learn more about AMP websites
Learn more about AMP stories
Learn more about AMP ads
Learn more about AMP email

AMP in action

AMP is an open-source HTML framework that provides a straightforward way to create web pages that are fast, smooth-loading and prioritize the user-experience above all else. Can't believe it? Try it out for yourself in the playground below:

AMPHTML Playground
Show everything
AMP Website
AMP Story
AMP Email
AMP Ad
Open in AMP Playground

Business Benefits

Web page speed improves the user experience and core business metrics AMP pages load near instantly, enabling you to offer a consistently fast experience across all devices and platforms.
Building AMP pages is easy and reduces developer overhead You can often convert your entire archive in days especially if you use a popular CMS such as Wordpress or Drupal.
AMP can be applied across various web touch points Used by popular and global platforms like Google, Bing and Twitter, AMP allows you to ensure users from all these surfaces get an unparalleled, often instantaneous and native-feeling experience by defaulting to AMP pages when available.

Developer Benefits

Maintain flexibility and control and reduce complexity in your code You can use CSS to customize your styling, dynamic data to fetch the freshest data where needed, to build the best possible user experience for your customers.
Building blocks that ensure performance It takes a lot of time and effort to build a great website. AMP components are already optimized for the best performance.
Build for a sustainable future in the open web for everyone The AMP Project is an open source initiative to protect the future of the web helping everyone deliver a better, faster more user-friendly experience.
Get started with AMP

As a source for breaking news and information, Web Stories allow us to showcase our quality journalism when there are multiple elements we want to bring together. Combining reporting, photography, videos and motion graphics, this gives readers a more visual entry point when they are searching for our coverage.

Greg Manifold, Design Director of The Washington Post

Read Success Story

Build anything with AMP.

Too much choice

Open Use Case

Parallax Storytelling in AMP

Open Use Case

Editorial AMP Article

Open Use Case

Band Page in AMP

Open Use Case
See all use cases
publishers

AMP helps the Washington Post increase returning users from mobile search by 23%
e-commerce

WompMobile consistently improves e-commerce clients’ conversion rates with AMP sites
advertisers

Teads brings AMP'd mobile video inventory to nearly 100 publishers
e-commerce

Carved increases conversion rate by 75% with AMP and PWA

Explore AMP
success stories

Don't take our word for it - read case studies from your industry and see how AMP has produced positive results.

See all success stories

By the community,
for the community

Many ways for you to contribute

The AMP Project would not be possible without help from all members of the community whether you are a developer, content creator or provider of services relevant to AMP.

Reporting issues with AMP

If you have feedback or are experiencing technical issues with AMP, please file it using the issue tracker.

Build your first AMP page now

You don’t need to download AMP and no installation is required.
Because it is an open-source project, it is free!

Get started