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AMP is a web component framework to easily create user-first
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<amp-sidebar
  id="sidebar"
  layout="nodisplay"
  side="">
</amp-sidebar>
<amp-story-grid-layer
  template="vertical">
  <amp-img src="moons.jpg"
    width="266" height="340"
    layout="responsive">
  </amp-img>
</amp-story-grid-layer>
<amp-ad type="foo"
  width="300"
  height="250">
  <div
    placeholder>...</div>
</amp-ad>

Use AMP to build great experiences across the web

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

Use AMP to create visual stories on the web.

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

Use AMP to build and serve lightning fast, safe ads to pages and stories.

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

Use AMP to send interactive, dynamic emails.

Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build:

AMP in action

AMP is an open-source HTML framework that provides a straightforward way to create web pages that are fast, smooth-loading and prioritize the user-experience above all else. Can't believe it? Try it out for yourself in the playground below:

AMPHTML Playground
Show everything
AMP Website
AMP Story
AMP Email
AMP Ad

Business Benefits

Web page speed improves the user experience and core business metrics AMP pages load near instantly, enabling you to offer a consistently fast experience across all devices and platforms.
Building AMP pages is easy and reduces developer overhead You can often convert your entire archive in days especially if you use a popular CMS such as Wordpress or Drupal.
AMP can be applied across various web touch points Used by popular and global platforms like Google, Bing and Twitter, AMP allows you to ensure users from all these surfaces get an unparalleled, often instantaneous and native-feeling experience by defaulting to AMP pages when available.

Developer Benefits

Maintain flexibility and control and reduce complexity in your code You can use CSS to customize your styling, dynamic data to fetch the freshest data where needed, to build the best possible userexperience for your customers.
Building blocks that ensure performance It takes a lot of time and effort to build a great website. AMP components are already optimized for the best performance.
Build for a sustainable future in the open web for everyone The AMP Project is an open source initiative to protect the future of the web helping everyone deliver a better, faster more user-friendly experience.

As a source for breaking news and information, AMP stories allows us to showcase our quality journalism when there are multiple elements we want to bring together. Combining reporting, photography, videos and motion graphics, this gives readers a more visual entry point when they are searching for our coverage.

Greg Manifold, Design Director of The Washington Post

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for the community

Build your first AMP page now

You don’t need to download AMP and no installation is required.
Because it is a open-source project, it is free!

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