Integrate your technology with AMP

Thanks for your interest in contributing to AMP! We appreciate your participation in making the web a user forward platform.

Publishers have created over 1.4 billion AMP documents, hosted on over 750 thousand unique domains. Such growth is only possible through the support of over 100 third party tech companies, already integrated with AMP.

If you are a technology provider for publishers or advertisers on the web, we invite you to add support to AMP! Your customers can continue to leverage your technology while working to achieve our vision of building a better web.

This document outlines AMP third party vendor expectations and defines contribution levels.

Contributing guidelines

All general contributions are subject to the AMPHTML universal guidelines in We expect vendors to test, maintain, and update their contribution to various degrees.

To qualify for inclusion, all contribution levels must:

  • Meet the notability requirements of the English Wikipedia.
  • Maintain or improve the same type of service level as AMP promises to both publishers and users.
  • Be created in good quality.
  • Create a troubleshooting channel for their customers.
  • Provide good integration test coverage to against AMP’s production and canary releases.
  • Fulfill a purpose that does not exist.

There are 3 vendor contribution levels. Levels are dependent on the amount of added logic:

  • Component logic: Code that dictates the core features and functionality of the AMP component.
  • Vendor logic: Code that is specific to the vendors. This logic enables the component to leverage the vendors service.

The more logic added to the AMP repository, especially vendor specific logic, increases the contribution level. A high contribution level requires more commitment from the vendor.

Level 1 and level 2 contributions share components between vendors. If there is a component fulfills a purpose similar to your business, consider reusing that component. This requires much less effort and is more long-term maintainable.

After deciding what level of contribution meets your use case, open a GitHub issue to start.

Level 1 contribution

Level 1 contributions leverage the feature logic of existing components. They load vendor specific logic as custom JavaScript in a cross origin iframe. For example, many ad networks provide ads through the amp-ad component, but control how the rendering of ads through their own logic.

Vendors add configurations or features to existing extensions, using provided APIs, to implement their functionalities. If such a component does not exist they may propose a new one.

The only vendor specific logic checked into the AMP repository is a vendor configuration. Adding a new vendor to an existing level 1 contribution typically does not need a design review. Vendors can follow the integration documentation of the component, such as Integrating ad networks into AMP.

Vendor expectations

  • Maintain and serve vendor’s custom JavaScript independently.
  • Provide tests for their configuration and respond to issues.
  • Provide a troubleshooting channel for developers.
  • Respond to any and all bug filings related to their service.

Level 1 example


Ad providers should read the development overview and the developer instructions for adding your support to amp-ad. Depending on the ad technology your company provides, you might find these integration instructions useful.

There are many ad providers who have added support for advertising related features like amp-ad. Here is a sample pull request from the ad network Criteo.

Level 2 contribution

Level 2 contributions leverage the feature logic of existing components. All logic is checked into the AMP repository, and no custom Javascript can be loaded into an iframe. For example, analytics providers add their configurations to the amp-analytics component but including the endpoint to track data, such as user clicks.

Vendors add configurations or features, such as new APIs, to existing components to implement their functionalities. If such a component does not exist they may propose a new one.

All business logic is checked into AMP repository, but the only vendor specific logic checked in is a vendor configuration. If the component works with a vendor provided config file, no design review is needed. If the vendor configuration implements a new feature or new component it will need to pass AMP’s design review.

Vendor expectations

  • Adding a new vendor to an existing level 2 contribution typically does not need a design review. The vendor can follow the documentation of that component.
  • Proposing a new component for level 2 contribution will need to have feature logic that is shareable by other vendors.

Level 2 examples


AMP analytics allows you to send events back to your server based on triggers configured by you. We have written an analytics integration guide to get you started.

If you only need to add a tracking pixel with dynamic parameters to your tracking URL, check out amp-pixel. Be sure to document usage on your support pages for developers that may want to use your technology with AMP.

There are analytics providers who have added support to amp-analytics. Here is a sample pull request from the analytics provider


If you provide call tracking measurement services, your use case may be supported with amp-call-tracking. This component dynamically replaces a phone number in a hyperlink to enable call tracking, by executing a CORS request to substitute the number.

To learn more about how this component might work for you, please see the reference documentation.

Level 3 contribution

A level 3 contribution introduces a new vendor-specific component. This is only applicable if vendors are unable to:

  • Find a component that exists for their use case.
  • Request feature improvements to meet their use case.
  • Propose a component that applies to other vendors.

Vendor expectations

  • Write and propose a design review.
  • Tests must be able to catch breakage.
  • Fix, or request help, if the component breaks.
  • Provide through documentation with code samples.
  • Maintain and update documentation.
  • Provide a troubleshooting channel for AMP developers to request assistance.