April 17 - 18
AMP Conf 2019
ようこそ from Tokyo, Japan
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The AMP team and community brought their yearly gathering to Tokyo for two days full of talks by developers for developers, all crafted to help you create a best-in-class user experience. Whether you're interested in rich animations, dynamic content, DevOps or monetization, we got you covered.
Schedule
- 0800Registration
- 0930
- 0945
- 1030The glory of amp-script: Unleashing the krakenKristofer Baxter, GoogleAMP Documents have traditionally not allowed for custom JavaScript, relying on the well built large corpus of Web Components designed and validated to work within AMP. Today, we release the Kraken. We’ll introduce `amp-script`, allowing your custom JavaScript to operate within AMP Documents with reasonable limits. Now your custom logic can be expressed with the world’s most popular programming language.
- 1100Coffee Break
- 1130Everything I Know I Learned from AMP: Adopting an AMP Core MindsetMelissa DePuydt, WaPoToo often, engineers view AMP as "just one more thing to implement." In reality, AMP provides engineers with a series of guiding principles that can help them deliver more performant websites—even when it comes to non-AMP pages. So, what would happen if teams began to think with an AMP Core Mindset? In this talk, we will explore AMP's core design principles and unpack how businesses can (and should!) incorporate these principles into all aspects of their decision making, in order to help teams align on goals and make better decisions at every level.
- 1200How We Make AMP Components a Great Experience for Everyone (Including Developers!)Andrew Watterson, GoogleA designer from the AMP team talks about how we go from feature requests to shipping components with great documentation. We draw up many versions of a feature to match the many ways AMP is used. We sit in cafes and talk to your users about how they use the web, and make changes based on their feedback. And since you are *our* users, we want to talk to you about how you work and how future AMP components can make your sites even better.
- 1230Lunch
- 1430amp.dev live!Sebastian Benz, GoogleLive coding! See how to use the latest and greatest AMP features.
- 1500Next generation UX of EC-Cube, powered by AMPKiyotaka Oku, EC-CUBE
Mitsuhiro Naganuma, SUNDAY SYSTEMS, Inc.
A PHP based CMS with more than 1.8M downloads and 30K+ live merchants, EC-CUBE now uses AMP to satisfy the UX of their end users. This session covers the journey of EC-CUBE AMPing their platform starting from converting existing Twig template to eventually making the site PWA using AMP. The general essence of how EC-CUBE adapted AMP into existing platform should be useful for not only CMSers but broader Web developers. - 1515Embracing a Mobile First ApproachPerry Lally, George.comThe evolution of George.com, how a retail giant has to shift mentality and adopt a mobile first approach. Site speed is king, and how do you ensure you win in this category and win for the customer.
- 1530AMP Stories: The Story so farJon Newmuis, Google
Wei Hong, Google
Join us for a whirlwind tour through everything new in AMP Stories. More details coming soon. - 1600Coffee Break
- 1630Providing AMP service to tens of thousands of ecommerce sitesTommy Kang, Cafe24
Jinhyoung Kil, Cafe24
Introduce a journey of ‘cafe24’ from the early stage of its business to growing as a successful leading ecommerce platform. Describe a true meaning of AMP adaptation to ecommerce platform and how it could bring useful insights for the purpose of driving positive business change for both market and user from a platform provider point of view. Explain our e-commerce platform structure including the main CMS and the details of our AMP plugin along with the overall project in the presentation. Shows a demo to visualize a smooth AMP to AMP navigation and a visual comparison between non-AMP page and a pre rendered paired AMP page in WebPageTest. Lastly add comments on our next plan about leveraging AMP and key PWA technologies (which had been already launched and used by many of our merchants) in our business strategy as well as our upcoming plan in big picture. - 1645No power, no internet, no support: How AMP bridges the “app gap” in Iraq and other war-impacted regionLevi Clancy, Re:Coded
Balla Khadang, YouGov
At the fringes of conventional considerations, users in war-impacted regions face restrictive app policies, incompatible u.x. assumptions, limited bandwidth, and little or no household electricity. AMP provides a toolkit to implement app-like, mobile-friendly, and quick-loading experiences that connect with users on the far side the “app gap” of access, infrastructure, and design. Gain a practical understanding of this poorly understood but highly impactful facet of design and implementation. - 1715What’s next in AMPRudy Galfi, GoogleIn this presentation, we wrap up the day with a summary of all of the key focus areas for AMP and talk about what the extended roadmap looks like.
- 1730TSC PanelCrystal Lambert, Google (Moderator)
Chris Papazian, Pinterest
David Strauss, Pantheon
Dima Voytenko, Google
Malte Ubl, Google
Paul Armstrong, Twitter
Rudy Galfi, Google
Saulo Santos, Microsoft
Ask the new Technical Steering Committee of AMP any questions you have about the past, present and future of AMP. - 1800Party!
- 0900
- 0915Advertising & AMP: Driving ROI with speedVamsee Jasti, Google
Katharina Familia Almonte, Google
Ajay Shukla, Adobe
Takahiro Yasuda, So-net Media Networks
AMP was developed first for web pages but we've found a number of those principles apply well for the advertising ecosystem. In this session, we'll talk about all the various ways AMP is being used for advertising, driving better return on investment (ROI). - 1000AMP as a service: Auto-upgraded, accelerated developer workflowsNaina Raisinghani, GoogleAs the number of frameworks increase, AMP stays the well lit path that allows engineering teams to make the best decisions for their users. Much like SaaS, by using AMP CTOs ensure their engineering teams are able to be more agile in creating forward looking experiences while being backward compatible.
- 1030Coffee Break
- 1100How we migrated our entire site to AMP without the user noticingAndrea Rosal Rebolledo, InEventos.comAMP provided us the opportunity of improving the performance of our website. We started adding AMP version for some pages, having both AMP and non-AMP pages running together. Based on results, we decided to keep just the AMP version, which we accomplished gradually without the user noticing the changes. We ended up with an almost 100% AMP site.
- 1115Boring Content - Excited Users: The Power Of AMP Stories In Emerging Markets.Hans Pauwels, TappableA smartphone is the default device to access the internet for people in emerging markets. Some developing economies are already leading the world in terms of social media use, mobile video consumption or online sales. Through our fintech activities in Kenya, we have first hand knowledge of user preferences and the difficulties of getting content read. We found the solution in Stories and we explain in detail why AMP Stories are ideal format to distribute content in emerging markets.
- 1130Chrome + AMP in 2019Kenji Baheux, Google
Kinuko Yasuda, Google
At AMP conf 2018, we announced the beginnings of a collaborative effort between Chrome and AMP to enable instant and seamless user experiences on the web and make AMP more straightforward for publishers. Come see the progress we have made, hear about new projects we are working on to help developers be more successful, and how our work benefits AMP, the web and users. - 1200Google Leadership PanelMonisha Varadan, Google (Moderator)
David Besbris, Google
Ryoichi Imaizumi, Google
Dion Almaer, Google
Malte Ubl, Google
Meet Google leadership from Google Search and Google Chrome to discuss AMP and the future of content experiences on the web and at Google.Submit questions - 1230Lunch
- 1430AMP for Email: pushing the boundaries of email with AMPAakash Sahney, Google
Filip Stanis, Google
Michael Wuergler, Doodle
Anirudh Khanna, OYO Rooms
AMP for Email arrives to revolutionize how users interact with content in email. - 1515Signed exchanges for better AMP URLs and easier analyticsGreg Grothaus, Google
Come for better URLs and stay for easier analytics and dynamic data handling! Get a primer on Signed exchanges and how to use them in Google Search. - 1530Maximize Yahoo! JAPAN’s UX with AMP and Signed HTTP ExchangesHirohito Komada, Yahoo! JAPAN
Shigeki Ohtsu, Yahoo! JAPAN
Ryo Munakata, Yahoo! JAPAN
Yahoo! JAPAN, owning multiple high traffic services such as the search platform and various commerce sites, worked on adapting Signed HTTP Exchanges both as a platformer and a publisher. The session will walk through the technical details on how Yahoo! JAPAN deployed the AMP packager and serving Signed AMP to SERP. The next-gen way of using AMP is here. - 1600Coffee Break
- 1630Generating AMP Pages with JavaScript and Vue.jsCristian Ronzio, Musement Spa
Fabio Zecchini, Musement Spa
Decreasing load times on our money pages: How and why we moved our most frequented transactional pages to AMP. - 1700AMP Experiences in WordPress, the WordPress WayJeanny Haliman, Google
Alberto Medina, Google
Enabling first-class AMP experiences on WordPress is one of the ways the AMP Project aims to bring a user-first experience to websites and content on the web. The Official AMP Plugin for WordPress integrates AMP content creation seamlessly with standard WordPress content creation workflows. In this talk we describe in detail how the AMP plugin for WordPress works, how to take advantage of it, and showcase some salient success stories of WordPress sites using the plugin in the wild. - 1730Measuring success: What's new in AMP analytics & experimentsJeffrey Jose, GoogleHear about the new developments in analytics and experimentation, without compromising performance or speed.
- 1800Wrap-up
Speakers
David Besbris
Bez joined Google in 2008 and leads the Google News, Google Play Newsstand, AMP and Google Search fresh content teams. Before that he's led several other products, including Google+, Google Photos, Gmail and Google Calendar.
David Besbris
Vamsee Jasti
Vamsee Jasti is the product manager for advertising in AMP. His mission is to keep the web open and free by helping publishers make money without comprising on user experience. The other way he helps publishers is by clicking on every ad he sees on the web.
Vamsee Jasti
Paul Bakaus
Paul Bakaus is a Developer Advocate at Google, heading up outreach for AMP. He assists developers, designers, and filmmakers to create better, faster, more immersive and more convincing digital experiences.
Paul Bakaus
Malte Ubl
Malte is a Principal Engineer at Google working on JavaScript infrastructure, a member of the AMP Project Technical Steering Committee, and helps curate JSConf EU in Berlin.
Malte Ubl
Rudy Galfi
Rudy Galfi is the product management lead for the AMP Project since August 2015. He previously spent four years at Google building personalized content recommendation experiences for various Google products and was product manager for Google News. Prior to Google, Rudy was a software engineer at Microsoft.
Rudy Galfi
Sebastian Benz
Sebastian Benz is a Developer Advocate at Google. He created ampbyexample.com and helps partners be more successful on the web and on Android. Sebastian has a PhD in Computer Science from TU Muenchen.
Sebastian Benz
Alberto Medina
Alberto Medina is a Developer Advocate currently working towards making the AMP experience for Content Management Systems awesome. Before AMP he worked helping companies and developers build progressive web applications using modern web technologies.
Alberto Medina
Jon Newmuis
Jon Newmuis currently leads the team responsible for the development of the AMP stories format for visual storytelling on the open web, that allows publishers to create visually compelling stories, optimized for consumption on a mobile device.
Jon Newmuis
Aakash Sahney
Aakash is a Product Manager at Google on the G Suite team. His team builds platform and extensibility features that enable rich integrations with G Suite.
Aakash Sahney
Melissa DePuydt
WaPo
Melissa DePuydt is a technical architect at the Washington Post, where she works on the Arc Publishing team. Prior to working at the Post, she worked as a digital marketer, content editor, and journalist—sometimes all at once.
Melissa DePuydt
WaPo
Andrew Watterson
Andrew is a designer who codes working on the AMP Project. Previously he worked at Pivotal Labs bringing user-centered, agile software development to large companies, and as an early designer at startups like Meebo and Asana. He has a degree in Digital Media Design from the University of Pennsylvania.
Andrew Watterson
Perry Lally
George.com
Perry is currently one of the Senior Product Managers for George @ Asda currently based in the United Kingdom. Prior to his 6 year spell at the retail giant, he was a brick layer which was quite the career change. Perry was the Product Manager for the first major retailer in the U.K launching AMP.
Perry Lally
George.com
Wei Hong
Hong Wei currently leads the interaction design work for the AMP stories format and the visual design work to showcase AMP stories across Google platforms. The AMP stories format is aiming to allow publishers to create visually compelling stories easily and accessible to all users through the open web.
Wei Hong
Levi Clancy
Re:Coded
Levi is a developer and communications strategist in the Kurdistan Region of Iraq, where he works for tech hub Re:Coded as well as freelance clients including the UN and YouGov. He is currently studying master's degrees in Applied Demography (Penn State) and Museum Studies (University of Leicester).
Levi Clancy
Re:Coded
Balla Khadang
YouGov
Balla Khadang Hawezi is a self-taught web developer who is currently working as a Qualitative Research Moderator and Translator at YouGov in Erbil, Kurdistan Region-Iraq.
Balla Khadang
YouGov
Jeffrey Jose
Jeffrey is a Product Manager on AMP leading analytics efforts. Prior to joining Google, Jeffrey was a Lead Technical Director at DreamWorks Animation where he worked on movies such as How To Train Your Dragon 2, Madagascar 3 and several others.
Jeffrey Jose
Crystal Lambert
Crystal Lambert
Yusuke Utsunomiya
Yusuke Utsunomiya
Naina Raisinghani
Naina Raisinghani is a Product Manager on the AMP Project. She focuses on helping AMP engineers build great components that are delightful and easy to use. She previously spent 2 years as a Software Engineer on the Chrome team working on making the rendering engine pixel perfect.
Naina Raisinghani
Andrea Rosal Rebolledo
InEventos.com
Andrea is the communications manager from InEventos.com. She is in charge of the public relations of the company.
Andrea Rosal Rebolledo
InEventos.com
Hirohito Komada
Yahoo! JAPAN
Hirohito is the Senior Manager of Yahoo! Travel.
Hirohito Komada
Yahoo! JAPAN
Shigeki Ohtsu
Yahoo! JAPAN
Shigeki Ohtsu is a software developer at Yahoo! JAPAN. He is working on CDN team and has an expertise in the network security.
Shigeki Ohtsu
Yahoo! JAPAN
Ryo Munakata
Yahoo! JAPAN
Ryo Munakata is a lead engineer at Yahoo! JAPAN on the Search frontend team.
Ryo Munakata
Yahoo! JAPAN
Cristian Ronzio
Musement Spa
Cristian leads Musement frontend team by giving his best to bring new ideas and contributing to build one of the biggest digital platforms in the travel industry.
Cristian Ronzio
Musement Spa
Fabio Zecchini
Musement Spa
With a strong focus on technology, Fabio graduated in Computer Science Engineering with a dissertation on Robot Automation and Artificial Intelligence. He has been working in multinational consultancy firm PricewaterhouseCoopers within its Technology & Data Services Division. He decided to deep on Big Data space moving first to ShinyStat as their lead Product Marketing Manager. Such experience on data science led him to then decide to finally join media agency worldwide leader Dentsu Aegis Network as Chief Data & Analytics Officer with the primary goal to create the (intra agency) European data scientists team. In the end of 2012 he co-founded Musement - acquired by tour operating giant TUI Group in 2018 - where he’s now still involved as Chief Technology and Data Officer.
Fabio Zecchini
Musement Spa
Hans Pauwels
Tappable
Hans is founder and CEO of Tappable. He has over 30 years of experience in founding, managing and scaling up companies internationally. Tappable is the 8th venture he's moving into and the most special because he teams up with his 2 sons in this unique startup.
Hans Pauwels
Tappable
Jeanny Haliman
Jeanny works as South East Asia Web Lead and Indonesia Market Manager in Online Partnership Group at Google. Her team helps over 100,000+ publishers on monetization strategy and beyond - to accelerate publishers' growth sustainably.
Jeanny Haliman
Kristofer Baxter
Kristofer is a Software Engineer at Google focused on making the Web as fast as possible for users. Prior to working with AMP teams, Kristofer managed teams at LinkedIn and Netflix improving their software architecture and products.
Kristofer Baxter
Katharina Familia Almonte
Katharina has been leading strategy and commercialization for advertising on AMP and AMPHTML ads since AMP's inception, after 5 years of working on Google's various publisher solutions. She was born and raised in Germany where she also went to college, and lived in Brazil, France and Ireland before moving to New York City.
Katharina Familia Almonte
Kiyotaka Oku
EC-CUBE
株式会社ロックオンに入社後、EC-CUBEの次期バージョン開発をリードする。2018年10月にスピンアウトした株式会社イーシーキューブではCTOを務める。
Kiyotaka Oku
EC-CUBE
Mitsuhiro Naganuma
SUNDAY SYSTEMS, Inc.
フリーランスとしてWEB制作業務を行う傍ら、2017年に株式会社サンデイシステムズに入社。EC-CUBEを用いた受託案件にフロントエンドエンジニアとして従事。
Mitsuhiro Naganuma
SUNDAY SYSTEMS, Inc.
Chris Papazian
Chris Papazian
David Strauss
Pantheon
David Strauss
Pantheon
Dima Voytenko
Dima Voytenko
Paul Armstrong
Paul Armstrong
Saulo Santos
Microsoft
Saulo Santos
Microsoft
Tommy Kang
Cafe24
Tommy Kang joined Cafe24 as a Development Team Leader in 2010 and now heads its E-Commerce Development Team. He is a dynamic and motivated professional with a proven record of building and executing many projects throughout his career. During the early years of his career, Tommy worked as a web engineer at Yahoo! Korea for more than a decade. He likes agile development methodologies, which he believes maximize the productivity of development and has proven its effect by applying Scrum into the Cafe24 system.
Tommy Kang
Cafe24
Jinhyoung Kil
Cafe24
As a Project Manager at Cafe24, Jinhyoung is responsible for developing opportunities that establish organizational goals and leading projects on platform and solution integration for a strategic partnership with global leading platforms such as Google, Facebook and Samsung Electronics. As a strategic marketing professional, she has many years of experience in digital marketing and mobile application publishing. With deep knowledge in campaign development, product launches as well as media expertise, Jinhyoung has worked on elevating brand profiles across SEA and Korea markets. Jinhyoung is a data enthusiast enjoying digging into data to deliver useful insights for positive business change.
Jinhyoung Kil
Cafe24
Kenji Baheux
Kenji is the product management lead for Instant and Reliable Loading user experiences on the web platform team in Chrome at Google. He previously worked as a product manager on user facing products and features at Google such as Google Japanese Input, and accessibility features in Chrome OS. Prior to Google, Kenji was a software engineer at Sharp Electronics.
Kenji Baheux
Kinuko Yasuda
Kinuko is a software engineer at Google working on Chrome. She is a tech-lead of Chrome loading for web platform, like Service Workers, Web Packaging, and various loading improvements.
Kinuko Yasuda
Filip Stanis
As a developer advocate, Filip works with Google's large partners to help them make the most out of the latest web technologies such as AMP. He's passionate about UX design and the open web, and contributes to other open source projects in his spare time. He holds a BCompSc from Union University in Serbia.
Filip Stanis
Ajay Shukla
Adobe
Ajay is the Product Manager for Adobe Animate. He is passionate about all things related to animation.
Ajay Shukla
Adobe
Takahiro Yasuda
So-net Media Networks
Takahiro Yasuda designed and built DSP "Logicad" from scratch and grew the DSP business for 8 years in So-net Media Networks.
Takahiro Yasuda
So-net Media Networks
Monisha Varadan
Monisha Varadan represents the Product Partnerships team at Google and is currently responsible for building external partnerships that enable the roll out of modern web technologies in APAC like AMP and PWA. Monisha joined Google six years ago and has since been navigating the cross over between Product and Partnerships supporting teams like Search, Assistant, Chrome and Web to build and launch magical yet relevant products for Asia.
Monisha Varadan
Greg Grothaus
Greg Grothaus
Ryoichi Imaizumi
Ryoichi Imaizumi
Dion Almaer
Dion Almaer
Michael Wuergler
Doodle
Michael is a designer turned Software Engineer with a passion for web/mobile technologies, automation and open source. He is lucky enough to spend his day doing what he loves: building time-saving applications, automations and prototypes for Doodle.
Michael Wuergler
Doodle
Anirudh Khanna
OYO Rooms
Anirudh is a software developer at OYO, mostly found working on exciting web projects like AMP and Progressive Web App. He started his dev career at OYO itself two years ago. He has keen interest in front-end development, and also loves to write and paint in spare time.
Anirudh Khanna
OYO Rooms
To Be Announced
AMP Conf
To Be Announced
AMP Conf
Location
〒106-6149 Tōkyō-to, Minato-ku, Roppongi 6 Chome−6−10-1 六本木ヒルズ森タワー49階 Japan
..and live-streamed around the world.
Frequently Asked Questions
Does it cost anything?
No - tickets are free of charge.
What language will the talks be in?
All talks are being simultaneously presented and streamed in English and Japanese.
Do I have to register for the live-stream?
No! The registration is only for on-site attendees that physically attend the conference. Come back here to this site on April 17th for a link and embed of the live-stream.
Who is the event for?
Web developers and designers who have used AMP and want to create even better AMP experiences, who haven't used AMP and are curious or want to contribute to AMP to make it better for everyone, and the web at large.
Does registering mean I am all set to attend?
Not yet. While your chances of getting a seat are pretty good, we will confirm attendees on a case-by-case basis to ensure we attract the right audience. Note that your seat is not confirmed until you receive a confirmation code.
When will I hear back if I have a spot?
We'll try to confirm you within less than a week!
What determines if I have a spot?
The AMP Conf is a mainly developer and designer focused event (read: the people actually creating AMP experiences). If you're non-technical, you may still apply but you'll have a slimmer chance of getting through (and you'll enjoy the conf less!).