April 17 - 18
AMP Conf 2019
ようこそ from Tokyo, Japan
The AMP team and community brought their yearly gathering to Tokyo for two days full of talks by developers for developers, all crafted to help you create a best-in-class user experience. Whether you're interested in rich animations, dynamic content, DevOps or monetization, we got you covered.
Discover all exciting news from Day 1
You couldn't make it to Tokyo but still want to know about all the exciting things happening around AMP? Checkout the highlights of Day 1 and even witness the AMP team unleashing the kraken!
Recap the highlights from Day 2
The second day of the conference also had a lot of awesome speakers and talks. Don't miss out on the latest news around Advertising & AMP, in depth details on Signed exchanges and many more!
0945KeynoteMalte Ubl, GoogleOMG
1130Everything I Know I Learned from AMP: Adopting an AMP Core MindsetMelissa DePuydt, WaPoToo often, engineers view AMP as "just one more thing to implement." In reality, AMP provides engineers with a series of guiding principles that can help them deliver more performant websites—even when it comes to non-AMP pages. So, what would happen if teams began to think with an AMP Core Mindset? In this talk, we will explore AMP's core design principles and unpack how businesses can (and should!) incorporate these principles into all aspects of their decision making, in order to help teams align on goals and make better decisions at every level.
1200How We Make AMP Components a Great Experience for Everyone (Including Developers!)Andrew Watterson, GoogleA designer from the AMP team talks about how we go from feature requests to shipping components with great documentation. We draw up many versions of a feature to match the many ways AMP is used. We sit in cafes and talk to your users about how they use the web, and make changes based on their feedback. And since you are *our* users, we want to talk to you about how you work and how future AMP components can make your sites even better.
1430amp.dev live!Sebastian Benz, GoogleLive coding! See how to use the latest and greatest AMP features.
1500Next generation UX of EC-Cube, powered by AMPKiyotaka Oku, EC-CUBE
Mitsuhiro Naganuma, SUNDAY SYSTEMS, Inc.
A PHP based CMS with more than 1.8M downloads and 30K+ live merchants, EC-CUBE now uses AMP to satisfy the UX of their end users. This session covers the journey of EC-CUBE AMPing their platform starting from converting existing Twig template to eventually making the site PWA using AMP. The general essence of how EC-CUBE adapted AMP into existing platform should be useful for not only CMSers but broader Web developers.
1515Embracing a Mobile First ApproachPerry Lally, George.comThe evolution of George.com, how a retail giant has to shift mentality and adopt a mobile first approach. Site speed is king, and how do you ensure you win in this category and win for the customer.
1630Providing AMP service to tens of thousands of ecommerce sitesTommy Kang, Cafe24
Jinhyoung Kil, Cafe24
Introduce a journey of ‘cafe24’ from the early stage of its business to growing as a successful leading ecommerce platform. Describe a true meaning of AMP adaptation to ecommerce platform and how it could bring useful insights for the purpose of driving positive business change for both market and user from a platform provider point of view. Explain our e-commerce platform structure including the main CMS and the details of our AMP plugin along with the overall project in the presentation. Shows a demo to visualize a smooth AMP to AMP navigation and a visual comparison between non-AMP page and a pre rendered paired AMP page in WebPageTest. Lastly add comments on our next plan about leveraging AMP and key PWA technologies (which had been already launched and used by many of our merchants) in our business strategy as well as our upcoming plan in big picture.
1645No power, no internet, no support: How AMP bridges the “app gap” in Iraq and other war-impacted regionLevi Clancy, Re:Coded
Balla Khadang, YouGov
At the fringes of conventional considerations, users in war-impacted regions face restrictive app policies, incompatible u.x. assumptions, limited bandwidth, and little or no household electricity. AMP provides a toolkit to implement app-like, mobile-friendly, and quick-loading experiences that connect with users on the far side the “app gap” of access, infrastructure, and design. Gain a practical understanding of this poorly understood but highly impactful facet of design and implementation.
1715What's next in AMPRudy Galfi, GoogleIn this presentation, we wrap up the day with a summary of all of the key focus areas for AMP and talk about what the extended roadmap looks like.
1730TSC PanelCrystal Lambert, Google (Moderator)
Chris Papazian, Pinterest
David Strauss, Pantheon
Dima Voytenko, Google
Malte Ubl, Google
Paul Armstrong, Twitter
Rudy Galfi, Google
Saulo Santos, Microsoft
Ask the new Technical Steering Committee of AMP any questions you have about the past, present and future of AMP.
0915Advertising & AMP: Driving ROI with speedVamsee Jasti, Google
Katharina Familia Almonte, Google
Ajay Shukla, Adobe
Takahiro Yasuda, So-net Media Networks
AMP was developed first for web pages but we've found a number of those principles apply well for the advertising ecosystem. In this session, we'll talk about all the various ways AMP is being used for advertising, driving better return on investment (ROI).
1000AMP as a service: Auto-upgraded, accelerated developer workflowsNaina Raisinghani, GoogleAs the number of frameworks increase, AMP stays the well lit path that allows engineering teams to make the best decisions for their users. Much like SaaS, by using AMP CTOs ensure their engineering teams are able to be more agile in creating forward looking experiences while being backward compatible.
1100How we migrated our entire site to AMP without the user noticingAndrea Rosal Rebolledo, InEventos.comAMP provided us the opportunity of improving the performance of our website. We started adding AMP version for some pages, having both AMP and non-AMP pages running together. Based on results, we decided to keep just the AMP version, which we accomplished gradually without the user noticing the changes. We ended up with an almost 100% AMP site.
1115Boring Content - Excited Users: The Power Of AMP Stories In Emerging Markets.Hans Pauwels, TappableA smartphone is the default device to access the internet for people in emerging markets. Some developing economies are already leading the world in terms of social media use, mobile video consumption or online sales. Through our fintech activities in Kenya, we have first hand knowledge of user preferences and the difficulties of getting content read. We found the solution in Stories and we explain in detail why AMP Stories are ideal format to distribute content in emerging markets.
1130Chrome + AMP in 2019Kenji Baheux, Google
Kinuko Yasuda, Google
At AMP conf 2018, we announced the beginnings of a collaborative effort between Chrome and AMP to enable instant and seamless user experiences on the web and make AMP more straightforward for publishers. Come see the progress we have made, hear about new projects we are working on to help developers be more successful, and how our work benefits AMP, the web and users.
1200Google Leadership PanelMonisha Varadan, Google (Moderator)
David Besbris, Google
Ryoichi Imaizumi, Google
Dion Almaer, Google
Malte Ubl, Google
Meet Google leadership from Google Search and Google Chrome to discuss AMP and the future of content experiences on the web and at Google.Submit questions
1515Signed exchanges for better AMP URLs and easier analyticsGreg Grothaus, Google
Come for better URLs and stay for easier analytics and dynamic data handling! Get a primer on Signed exchanges and how to use them in Google Search.
1530Maximize Yahoo! JAPAN’s UX with AMP and Signed HTTP ExchangesHirohito Komada, Yahoo! JAPAN
Shigeki Ohtsu, Yahoo! JAPAN
Ryo Munakata, Yahoo! JAPAN
Yahoo! JAPAN, owning multiple high traffic services such as the search platform and various commerce sites, worked on adapting Signed HTTP Exchanges both as a platformer and a publisher. The session will walk through the technical details on how Yahoo! JAPAN deployed the AMP packager and serving Signed AMP to SERP. The next-gen way of using AMP is here.
1700AMP Experiences in WordPress, the WordPress WayJeanny Haliman, Google
Alberto Medina, Google
Enabling first-class AMP experiences on WordPress is one of the ways the AMP Project aims to bring a user-first experience to websites and content on the web. The Official AMP Plugin for WordPress integrates AMP content creation seamlessly with standard WordPress content creation workflows. In this talk we describe in detail how the AMP plugin for WordPress works, how to take advantage of it, and showcase some salient success stories of WordPress sites using the plugin in the wild.
1730Measuring success: What's new in AMP analytics & experimentsJeffrey Jose, GoogleHear about the new developments in analytics and experimentation, without compromising performance or speed.
Katharina Familia Almonte
To Be Announced
So-net Media Networks
SUNDAY SYSTEMS, Inc.
Andrea Rosal Rebolledo
〒106-6149 Tōkyō-to, Minato-ku, Roppongi 6 Chome−6−10-1 六本木ヒルズ森タワー49階 Japan
..and live-streamed around the world.
Frequently Asked Questions
Does it cost anything?
No - tickets are free of charge.
What language will the talks be in?
All talks are being simultaneously presented and streamed in English and Japanese.
Do I have to register for the live-stream?
No! The registration is only for on-site attendees that physically attend the conference. Come back here to this site on April 17th for a link and embed of the live-stream.
Who is the event for?
Web developers and designers who have used AMP and want to create even better AMP experiences, who haven't used AMP and are curious or want to contribute to AMP to make it better for everyone, and the web at large.
Does registering mean I am all set to attend?
Not yet. While your chances of getting a seat are pretty good, we will confirm attendees on a case-by-case basis to ensure we attract the right audience. Note that your seat is not confirmed until you receive a confirmation code.
When will I hear back if I have a spot?
We'll try to confirm you within less than a week!
What determines if I have a spot?
The AMP Conf is a mainly developer and designer focused event (read: the people actually creating AMP experiences). If you're non-technical, you may still apply but you'll have a slimmer chance of getting through (and you'll enjoy the conf less!).