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visual storytelling for the open web
AMP stories immerse your readers in fast-loading full-screen experiences. Easily create visual narratives, with engaging animations and tappable interactions. The AMP story format is free and part of the open web and are available for everyone to try on their websites. They can be shared and embedded across the web without being confined to a closed ecosystem or platform.
AMP stories provides content publishers with a mobile-focused format for delivering news and information as visually rich, tap-through stories. AMP Stories offers a robust set of advertising opportunities for advertisers and publishers to reach a unique audience on the web with immersive experiences.
As a source for breaking news and information, AMP stories allows us to showcase our quality journalism when there are multiple elements we want to bring together. Combining reporting, photography, videos and motion graphics, this gives readers a more visual entry point when they are searching for our coverage.
Greg Manifold, Design Director of The Washington Post
Images, videos and GIFs
AMP stories are built with visually rich media, and whether you utilize pictures, videos or GIF assets is up to you. Images and videos expand to visually fill the readers’ screens, providing a smooth and fully engaging experience. AMP allows you to specify the file type to account for the user’s network connection and browser capabilities.
Text and audio
Convey facts and figures via bite-sized chunks of one or two sentences – ideal for mobile devices. Choose from different font colors for basic readability. Or add visual elements like subtle black transparent gradient overlays to ensure readability even on random background imagery, for example user generated content. On top of this, you can use short audio files on every page to provide spoken information or background music.
Animations and interactions
It’s easy to create visual effects and tappable interactions that keep readers engaged. Titles can fly drop, fade in, or animate onto the page. Configure your story to automatically progress to the next page when a video snippet is finished. Provide social sharing and related links at the end of your story, so users can share it or dive further into other content on your site.
Check out AMP stories on the web
Single Page Story Ad
Story Ads are full screen, single page ads that appear within AMP Stories. Advertisers/ Publishers can invite users to a web page, an AMP page or an App with a single tap. A story ad has a rich, flexible canvas that allows images, videos, animations or a combination of all those elements.
Story ads are supported by Google Ad Manager and Google DV360 (Beta) with additional ad server support coming soon!
Get Started with our Story Ads Templates
Publishers can use affiliate links as a form of monetization by placing outlinks in organic story pages.