Analytics vendors

This document lists analytics vendors that have built-in configurations for use with the amp-analytics component.

To send analytics data to a third-party vendor:

In the amp-analytics tag, add the type attribute and set its value to the specified vendor as described in the Vendors section below.
Determine what data you want to capture and track, and specify those details in the configuration data. See the vendor's documentation for instructions on how to capture analytics data.

In the following example, we send pageview data to Google Analytics, a third-party analytics provider with a built-in configuration for amp-analytics

<amp-analytics type="googleanalytics" id="analytics1">
<script type="application/json">
{
  "vars": {
    "account": "UA-XXXXX-Y"
  },
  "triggers": {
    "trackPageview": {
      "on": "visible",
      "request": "pageview"
    }
  }
}
</script>
</amp-analytics>

TIP – If you're comfortable digging through code, you can explore the raw configurations in the vendors.js file.

NOTE – Vendors that wish to integrate their service with <amp-analytics> should refer to the details in Integrate your analytics tools with AMP.

Vendors

Acquia Lift

Type attribute value: acquialift

Adds support for Acquia Lift. The decisionApiUrl, accountId and siteId must be specified. More information about Acquia Lift can be found at https://docs.acquia.com/lift.

Adobe Analytics

Type attribute value: adobeanalytics

Adds support for Adobe Analytics. More details for adding Adobe Analytics support can be found at marketing.adobe.com.

AFS Analytics

Type attribute value: afsanalytics

Adds support for AFS Analytics. Additionally, the websiteid and server variables must be specified. More details for adding AFS Analytics support can be found at afsanalytics.com.

Alexa Internet

Type attribute value: alexametrics

Adds support for Alexa Certified Site Metrics. The atrk_acct and domain variables must be specified. More information can be found at Alexa’s Certified Metrics FAQ.

AT Internet

Type attribute value: atinternet

Adds support for AT Internet. More details for adding AT Internet support can be found at developers.atinternet-solutions.com.

Baidu Analytics

Type attribute value: baiduanalytics

Adds support for Baidu Analytics. More details for adding Baidu Analytics support can be found at tongji.baidu.com/.

Burt

Type attribute value: burt

Adds support for Burt. Additionally, the trackingKey variable must be specified. It's also possible to specify the optional variables category and subCategory. More details can be found at burtcorp.com.

Chartbeat

Type attribute value: chartbeat

Adds support for Chartbeat. More details for adding Chartbeat support can be found at support.chartbeat.com.

Clicky Web Analytics

Type attribute value: clicky

Adds support for Clicky Web Analytics. More details for adding Clicky support can be found at clicky.com.

comScore

Type attribute value: comscore

Adds support for comScore Unified Digital Measurement™ pageview analytics. Requires defining var c2 with comScore-provided c2 id. More information can be found at comscore.com.

Cxense

Type attribute value: cxense

Adds support for Cxense Insight analytics. Requires defining var siteId with Cxense-provided siteId. More details can be found at wiki.cxense.com.

Dynatrace

Type attribute value: dynatrace

Adds support for Dynatrace real user monitoring. Requires defining var app with a Dynatrace provided application id and var tenant with a Dynatrace provided environment identifier. More details for adding Dynatrace real user monitoring can be found at dynatrace.com.

EPICA

Type attribute value: epica

Adds support for EPICA page views and events. More details can be found at EPICA docs.

Eulerian Analytics

Type attribute value: euleriananalytics

Adds support for Eulerian Technologies Analytics. Requires defining var analyticsHost with Eulerian delegated domain. More details can be found at eulerian.wiki.

Facebook Pixel

Type attribute value: facebookpixel

Adds support for the Facebook Pixel. In your amp-analytics configuration, you must define your Pixel ID as pixelId: YOUR-PIXEL-ID. The events supported along with the corresponding event values that can be specified are detailed in the Facebook Pixel developer documentation.

Gemius

Type attribute value: gemius

Adds support for Gemius Audience/Prism analytics. Additionally, the gemius-provided prefix and identifier variables must be specified. It's also possible to specify the optional variable extraparams (key1=value1|key2=value2). More details can be found at gemius.com.

Google Ads

Type attribute value: googleadwords

Adds support for Google Ads conversion tracking and remarketing. See more details in the Google Ads help center for conversion tracking and remarketing. Both tags can be used independent of each other.

Google Analytics

Type attribute value: googleanalytics

Adds support for Google Analytics. More details for adding Google Analytics support can be found at developers.google.com.

Google Tag Manager

Type attribute value: N/A

Unlike other analytics vendors, Google Tag Manager is a tag management service, and does not require the type attribute. Google Tag Manager is supported in AMP. Consult the Google Tag Manager documentation for supported tags and for instructions on adding Google Tag Manager to your AMP page.

INFOnline / IVW

Type attribute value: infonline

Adds support for INFOnline / IVW. Requires a copy of amp-analytics-infonline.html on a different subdomain than the including AMP file (why?). The file must be served via HTTPS. For example, if your AMP files are hosted on www.example.com, then amp-analytics-infonline.html needs to be on another subdomain such as iframe.example.com or assets.example.com.

Additionally, the following variables must be defined:

st: offer ID
co: comment
cp: code
url: HTTPS location of amp-analytics-infonline.html

More details for adding INFOnline / IVW support can be found at www.infonline.de.

Keen

Type attribute value: keen

Adds support for Keen. Additionally, the following vars must be defined:

projectId: your project id
writeKey: your write key

Use extraUrlParams to add more data. Configuration details can be found at keen.io/docs/api.

Kenshoo

Type attribute value: kenshoo

Adds support for Kenshoo. More information and configuration details can be found at helpcenter.kenshoo.com.

Krux

Type attribute value: krux

Adds support for Krux. Configuration details can be found at help.krux.com.

Linkpulse

Type attribute value: linkpulse

Adds support for Linkpulse. Configuration details can be found at docs.linkpulse.com.

Lotame

Type attribute value: lotame

Adds support for Lotame. More information and configuration details can be found at mylotame.force.com.

Médiamétrie

Type attribute value: mediametrie

Adds support for Médiamétrie tracking pages. Requires defining var serial. Vars level1 to level4 are optional. More information can be found at mediametrie.com.

mediarithmics

Type attribute value: mediarithmics

Adds support for mediarithmics. More information and configuration details can be found at developer.mediarithmics.com.

Moat Analytics

Type attribute value: moat

Adds support for Moat. Please contact your Moat representative for configuration details. More information on Moat can be found at moat.com/analytics.

Mobify

Type attribute value: mobify

Adds support for Mobify. More details for adding Mobify support can be found at docs.mobify.com.

mParticle

Type attribute value: mparticle

Adds support for mParticle. More details for adding mParticle support can be found at docs.mparticle.com.

New Relic

Type attribute value: newrelic

Adds support for New Relic Browser to measure AMP throughput and performance. By adding the newrelic attribute value you’ll need to add your app ID and license key from your New Relic Browser account to start capturing data. More details can be found on the New Relic Browser AMP docs page at docs.newrelic.com.

Nielsen

Type attribute value: nielsen

Adds support for Nielsen DCR. Please contact your Nielsen representative to get set up with your apid as well as assist in defining the remaining parameters in the vars section. For more information, see Nielsen's support documentation.

Nielsen Marketing Cloud

Type attribute value: nielsen-marketing-cloud

Adds support for Nielsen Marketing Cloud. More details can be found at Nielsen Marketing Cloud.

OEWA

Type attribute value: oewa

Adds support for OEWA. Requires a copy of amp-analytics-oewa.html on a different subdomain than the including AMP file (why?). The file must be served via HTTPS. For example, if your AMP files are hosted on www.example.com, then amp-analytics-oewa.html needs to be on another subdomain such as oewa-amp.example.com. More details for adding OEWA support can be found here.

Additionally, the following variables must be defined:

In the vars section:

s: offer
cp: category path

In the requests section:

url: HTTPS location of amp-analytics-oewa.html

NOTE – There is a variation named oewadirect that does not use the iframe-ping solution and has a better client detection by using AMP CLIENT_ID. This is currently EXPERIMENTAL, and prohibited by the OEWA because it does not use oewa2.js.

Parsely

Type attribute value: parsely

Adds support for Parsely. Configuration details can be found at parsely.com/docs.

Piano

Type attribute value: piano

Adds support for Piano. Configuration details can be found at vx.piano.io.

Pinpoll

Type attribute value: pinpoll

Adds support for Pinpoll. Configuration details can be found at pinpoll.com.

Pressboard

Type attribute value: pressboard

Adds support for Pressboard. Configuration details can be found at help.pressboard.ca.

Quantcast Measurement

Type attribute value: quantcast

Adds support for Quantcast Measurement. More details for adding Quantcast Measurement can be found at quantcast.com

Segment

Type attribute value: segment

Adds support for segment page views and events. To see the full list of fields that you can send, see Segment Spec.

SOASTA mPulse

Type attribute value: mpulse

Adds support for SOASTA mPulse. Configuration details can be found at docs.soasta.com.

SimpleReach

Type attribute value: simplereach

Adds support for SimpleReach. Configuration details can be found at simplereach.com/docs.

Snowplow Analytics

Type attribute value: snowplow

Adds support for Snowplow Analytics. More details for adding Snowplow Analytics support can be found at github.com/snowplow/snowplow/wiki.

Rambler/TOP-100

Type attribute value: top100

Adds support for Rambler/TOP-100. Configuration details can be found at top100.rambler.ru.

TEA Analytics

Type attribute value: teaanalytics

Adds support for TEA Analytics. More details for adding TEA Analytics support can contact with Kimberly (wuqian56@gmail.com).

Tealium Collect

Type attribute value: tealiumcollect

Adds support for Tealium Collect. More details for adding Tealium Collect support can be found at docs.tealium.com.

Top.Mail.Ru

Type attribute value: topmailru

Adds support for Top.Mail.Ru. Configuration details can be found at Top.Mail.Ru Help.

Umeng+ Analytics

Type attribute value: umenganalytics

Adds support for Umeng+ Analytics. More details for adding Umeng+ Analytics support can be found at dev.umeng.com.

Treasure Data

Type attribute value: treasuredata

Adds support for Treasure Data. Configuration details can be found at treasuredata.com.

Webtrekk

The attribute value ~~webtrekk~~ is deprecated (will remove on 31/12/2018) - use webtrekk_v2 instead

Adds support for Webtrekk. Configuration details can be found at supportcenter.webtrekk.com.

Yandex Metrica

Type attribute value: metrika

Adds support for Yandex Metrica. Configuration details can be found at Yandex Support.

Vpon Analytics

Type attribute value: vponanalytics

Adds support for Vpon Vpon Analytics. Configuration details can be found at Vpon Analytics.

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Analytics vendors

Vendors

Acquia Lift

Adobe Analytics

AFS Analytics

Alexa Internet

AT Internet

Baidu Analytics

Burt

Chartbeat

Clicky Web Analytics

comScore

Cxense

Dynatrace

EPICA

Eulerian Analytics

Facebook Pixel

Gemius

Google Ads

Google Analytics

Google Tag Manager

INFOnline / IVW

Keen

Kenshoo

Krux

Linkpulse

Lotame

Médiamétrie

mediarithmics

Moat Analytics

Mobify

mParticle

New Relic

Nielsen

Nielsen Marketing Cloud

OEWA

Parsely

Piano

Pinpoll

Pressboard

Quantcast Measurement

Segment

SOASTA mPulse

SimpleReach

Snowplow Analytics

Rambler/TOP-100

TEA Analytics

Tealium Collect

Top.Mail.Ru

Umeng+ Analytics

Treasure Data

Webtrekk

Yandex Metrica

Vpon Analytics