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Carousel Ad

View demo Open in playground

Summary

Sample AMPHTML ad using amp-carousel to create an interactive ad.

Styling

This is an advanced example that requires some styling to make it look and function properly.

<style amp-custom>
  .root-container {
    font-family: 'Roboto', sans-serif;
    font-size: 12px;
    line-height: 18px;
    overflow: hidden;
    background: #6a594b;
    color: #ffffff;
    width: 100%;
    height: 100vh;
    position: relative;
    display: flex;
    flex-direction: column;
  }
  .main-container {
    flex: 1;
    display: flex;
    justify-content: flex-end;
    flex-direction: column;
  }
  .footer {
    background: #000000;
    color: #ffffff;
    padding: 8px;
    text-transform: uppercase;
    display: flex;
    align-items: center;
  }
  .footer-logo {
    border-right: 1px solid #ffffff;
    padding: 0 8px 0 0;
    margin: 0 8px 0 0;
  }
  .bg-img {
    position: absolute;
    left: 0;
    top: 0;
    right: 0;
  }
  .logo-img {
    display: block;
  }
  .stretch {
    flex: 1;
  }
  .button {
    cursor: pointer;
    text-decoration: none;
    text-transform: uppercase;
    padding: 6px 10px;
    color: #ffffff;
    display: inline-block;
    background-color: #2979ff;
  }
  .carousel-item {
    width: 184px;
    height: 105px;
    padding: 12px 2px;
    color: #000000;
    position: relative;
  }
  .carousel-item:first-child {
    padding-left: 12px;
  }
  .carousel-item:last-child {
    padding-right: 12px;
  }
  .carousel {
    width: 100%;
    position: absolute;
  }
  .carousel-item-inner {
    width: 180px;
    height: 105px;
    padding: 2px;
    background: rgba(255, 255, 255, 0.5);
    border-radius: 4px;
    position: relative;
  }
  .carousel-img {
    display: block;
    border: 2px solid #ffffff;
    border-radius: 2px;
  }
  .carousel-button-container {
    position: absolute;
    left: 0;
    right: 0;
    bottom: 0;
    padding: 10px;
    text-align: center;
  }
  .learn-more a {
    padding: 8px 0;
    text-transform: uppercase;
    display: inline-block;
    color: #2979ff;
    text-decoration: none;
    font-weight: bold;
  }
</style>

We use the amp-carousel to display multiple pieces of content along a horizontal axis.

All elements with the carousel-item class-name have essentially the same markup: one container that activates the lightbox, an image, and a button.

AMP has a system in place for events and actions. It uses a domain-specific language to describe how actions are triggered. In this example, we set the on attribute so the lightbox will activate when a carousel item is tapped. Each button will also toggle the visibility of specific items in the lightbox (see show and hide).

<amp-carousel height="132"
  layout="fixed-height"
  type="carousel"
  class="carousel">
  <div class="carousel-item">
    <div class="carousel-item-inner">
      <amp-img src="/static/samples/img/car-engine.jpg"
        width="177"
        height="100"
        layout="fixed"
        class="carousel-img"></amp-img>
      <div class="carousel-button-container">
        <a href="https://amp.dev/documentation/examples/"
          target="_blank"
          class="button carousel-button">
          6C Tuned Engine
        </a>
      </div>
    </div>
  </div>
  <div class="carousel-item">
    <div class="carousel-item-inner">
      <amp-img src="/static/samples/img/car-gauges.jpg"
        width="177"
        height="100"
        layout="fixed"
        class="carousel-img"></amp-img>
      <div class="carousel-button-container">
        <a href="https://amp.dev/documentation/examples/"
          target="_blank"
          class="button carousel-button">
          Sport Gauge Cluster
        </a>
      </div>
    </div>
  </div>
  <div class="carousel-item">
    <div class="carousel-item-inner">
      <amp-img src="/static/samples/img/car-seats.jpg"
        width="177"
        height="100"
        layout="fixed"
        class="carousel-img"></amp-img>
      <div class="carousel-button-container">
        <a href="https://amp.dev/documentation/examples/"
          target="_blank"
          class="button carousel-button">
          Luxury Seats
        </a>
      </div>
    </div>
  </div>
</amp-carousel>
Need further explanation?

If the explanations on this page don't cover all of your questions feel free to reach out to other AMP users to discuss your exact use case.

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Edit sample on GitHub