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AMP 广告

使用 AMP 为页面和故事构建并投放闪电般高速的,安全的广告。

开始开发 探索工具
<amp-ad type="foo"


现在是瞬息万变的时代,如果它不是即时的 - 那它就不够快。如果广告加载缓慢且对用户造成破坏,那即使有最令人印象深刻的创意也无法达到目的。

AMP is fundamentally changing the way ads are built, delivered and measured on the web, making them faster and minimizing disruptions for users. This increases viewability and click-through rates to improve monetization, making everyone happy: users, publishers and advertisers alike.

广告仍是每个发布者的商业模式基石;AMP 通过支持对用户来说快速、安全、引人注目且有效的广告,从根本上改变了广告在网络上的构建和投放方式。


越来越多的发布者和广告商正在采用 AMP 来投放给用户更快速且更具吸引力的内容。当您的用户欣然接受了 AMP 的速度且更多用户在 AMP 页面消费内容时,请确保您的业务面向未来,将您的技术与 AMP 集成。加快广告投放速度是提升效果的最快方法。

AMP 广告通过其智能的设计和预加载功能极大改善了移动网络。而这带了点击量的提高,销售转化率的提高和每次访问页数的增加 - 从而实现了您期待的广告价值。

Although AMP pages support traditional HTML ads, these ads can be slow to load. To make ads themselves as fast as the rest of the AMP page, you can build ads in AMPHTML.

AMPHTML ads load as fast as content, increasing viewability and enticing engagement. AMPHTML ads are only delivered after being validated, ensuring that the ads are free of malware.

Ads created with AMPHTML are served on both AMP and non-AMP pages. By building an ad with AMP, you can deliver a memorable brand experience everywhere without worrying about speed and platform compatibility.

AMP 广告的优点

End to end experience is controlled As the owner of your AMP websites and ads, no other parties can modify or add things, ensuring you are in control of the user experience and there won’t be any unexpected surprises. AMP ads are part of a user-first ecosystem and function the way a reasonable user would expect them to. Optimized AMP ads don’t drain the battery life of mobile devices, and clicking on them will lead to AMP pages, which are equally as fast and streamlined.
Reduce complexity in your operations AMP is simple and straightforward and quickly becoming the turnkey solution for building pages. AMP supports both traditional ads, and the faster, more secure AMPHTML ads. Ads on AMP pages are like any external resource and must play within the same constraints placed on all resources in AMP.
Collaborative community The AMP Project has a vast network of resources for getting started in the Documentation section including great-looking ad templates, demos and examples. AMPHTML ads are flexible and dynamic, allowing for many creative formats like carousel, parallax, and lightbox, to name a few.
Measurable viewability AMPHTML ads are 6x faster than regular ads on AMP pages, making them more viewable, more effective and more likely to perform well. You can monitor performance and adjust pricing accordingly, and offer the most engaging ad products to optimize your ad placements. In AMP, tweaking your pages to drive higher viewability rate or views is easy for publishers using the ‘data-loading-strategy’ attribute on the `amp-ad` component.
Maximize your revenue In order to engage with your brand and improve the performance of your campaigns, you have to speed things up. AMP ads load on average 5x faster than the non-AMP version, leading to higher conversion rates. Because AMPHTML ads are 3x lighter, the AMP framework guarantees that these ads only behave as intended so users always have a positive experience with your brand.
Maximize your ROI AMP ads are safe from malware because AMPHTML ads are verified before being served, thus, advertisers can ensure a safe user experience and building trust in the brands users are engaging with. Establish yourself as the adtech platform for the fast web and join the hundreds of technology platforms currently supporting the open source AMP ecosystem.


Shaun Zacharia, Triplelift 的总裁兼联合创始人。


广告商的 AMP

Grow engagement and increase conversions with faster experiences

通过 3G 连接,每个移动网站平均需要 19 秒来加载。再加上网页加载每增加一秒钟,转化率下降 12% 的事实,您可以安全地假设两件事:速度等于性能,而大多数广告商的广告还有改进空间。这就是您的专长。无论是作为 SSP , DSP , 分析提供商还是任意两者之间的任何场景,拥抱速度即意味着提升广告活动的性能,传达高质量的用户体验,成为高速网络中的广告科技平台。加入目前支持 AMP 开源生态系统的数百种技术平台。

AMP offers a way for you to give users a faster experience everywhere: on ads, landing pages or on your entire website. AMP ads help users engage with your brand and improve the performance of your campaigns. When your target audience lands on an AMP page, they get what they’re looking for in the moment they’re looking for it. The net result – they’re more likely to be engaged with and receptive to your brand’s messages, and more likely to take the actions you’re guiding them towards like completing a purchase.

AMPHTML 广告和普通广告的区别在哪?速度。

Regular Ad


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