Vision & Mission
Our vision is our north star we use to orient ourselves, and our mission describes the way we move into the direction of it.
A strong, user-first open web forever.
Provide a user-first format for web content, supporting the long-term success of every web publisher, merchant, and advertiser.
These design principles are meant to guide the ongoing design and development of AMP. They should help us make internally consistent decisions.
Get Started with Tutorials
Create your first AMP page
Not sure how to get started? In this tutorial, you’ll learn how to create a basic AMP HTML page, how to stage it and validate that it’s AMP compliant, and finally ...
Create interactive AMP pages
In this tutorial, you'll learn how to use data binding and expressions to build awesome, interactive AMP pages with amp-bind ...