Web Stories

Use AMP to create visual stories on the web.

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visual storytelling for the open web

Web Stories immerse your readers in fast-loading full-screen experiences. Easily create visual narratives, with engaging animations and tappable interactions. The Web Story format (formerly known as AMP Stories) is free and part of the open web and are available for everyone to try on their websites. They can be shared and embedded across the web without being confined to a closed ecosystem or platform.

Web Stories provide content publishers with a mobile-focused format for delivering news and information as visually rich, tap-through stories. Web Stories offers a robust set of advertising opportunities for advertisers and publishers to reach a unique audience on the web with immersive experiences.

As a source for breaking news and information, Web Stories allow us to showcase our quality journalism when there are multiple elements we want to bring together. Combining reporting, photography, videos and motion graphics, this gives readers a more visual entry point when they are searching for our coverage.

Greg Manifold, Design Director of The Washington Post

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The benefits of Web Stories

Create beautiful and engaging content easily Web Stories make the production of stories as easy as possible from a technical perspective.
Creative flexibility for editorial freedom and branding The Web Stories format comes with preset but flexible layout templates, standardized UI controls, and components for sharing and adding follow-on content.
Sharable and linkable on the open web Web Stories are part of the open web and can be shared and embedded across sites and apps without being confined to a single ecosystem.
Track and measure Supports analytics and bookend capabilities for viral sharing and monetization.
Fast loading times Web Stories are lightening fast so that your audience stays engaged and entertained.
Immersive storytelling Web Stories are a new and modern way to reach existing readers.
Robust Advertising Support Web Stories enable monetization capability for publishers using full-screen immersive story ads and using affiliate links. For advertisers, Stories is a way to reach a unique audience within a new storytelling experience.

Images, videos and GIFs

Web Stories are built with visually rich media, and whether you utilize pictures, videos or GIF assets is up to you. Images and videos expand to visually fill the readers’ screens, providing a smooth and fully engaging experience. AMP allows you to specify the file type to account for the user’s network connection and browser capabilities.

Text and audio

Convey facts and figures via bite-sized chunks of one or two sentences – ideal for mobile devices. Choose from different font colors for basic readability. Or add visual elements like subtle black transparent gradient overlays to ensure readability even on random background imagery, for example user generated content. On top of this, you can use short audio files on every page to provide spoken information or background music.

Animations and interactions

It’s easy to create visual effects and tappable interactions that keep readers engaged. Titles can fly drop, fade in, or animate onto the page. Configure your story to automatically progress to the next page when a video snippet is finished. Provide social sharing and related links at the end of your story, so users can share it or dive further into other content on your site.

Check out Web Stories on the web

Web Stories
Monetization Options

Single Page Story Ad

Story Ads are full screen, single page ads that appear within Web Stories. Advertisers/ Publishers can invite users to a web page, an AMP page or an App with a single tap. A story ad has a rich, flexible canvas that allows images, videos, animations or a combination of all those elements.
Story ads are supported by Google Ad Manager and Google DV360 (Beta) with additional ad server support coming soon!

Start creating stories

Pick one of several editors to start creating stories without any coding involved.

Looking to get your Story creation resource listed? Create a request here!