Improve user engagement

Here are some quick tips to improve user engagement with AMP.

Reflect your brand in AMP pages. Use the same header and design scheme (e.g. colors, spacing, type styles) as in your non-AMP pages to ensure your pages are recognizable and appear legitimate.
Feature your most engaging content when converting your pages. Include key page elements like images, videos, embeds, structured data, comments and social media. Learn how to include 3rd-party content.
Keep AMP pages current. Dynamically update live blogs with amp-live-list.

Provide interactive experiences on your AMP pages. Use components like amp-carousel to create rich image carousels and amp-iframe to incorporate interactive elements that AMP does not natively support.
Create personalized user journeys. Offer a login button, and if your content lives behind a paywall, implement your rules and offers using amp-access.
Extend onward journeys. Link to related or suggested articles and other relevant sections of your site.
Personalize content by including recommendations through amp-list.
Implement a menu with amp-sidebar to encourage users to browse the rest of your site.
Help readers share your content with amp-social-share and your own share buttons.
Cultivate new interactions such as lead generation, newsletter signup, and comment support with amp-form.
Aim for ad types that offer a good reader experience. Explore AMP ad formats such as amp-sticky-ad and amp-fx-flying-carpet. Follow ads monetization best practices.
Drive app downloads. Include an app install link in a banner with amp-app-banner.
Ensure a fast transition to your non-AMP Progressive Web App (PWA) site for readers. Use amp-install-serviceworker to populate your cache.

Watch the AMP roadmap for updates and features at roadmap.
Get involved. Contribute source code, file bugs, or offer feedback on GitHub. Share your input about AMP at Stack Overflow.
Learn how to use AMP components with Examples.