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  • websites

amp-ad

Introduction

How to display ads in your AMP HTML files.

Setup

Import the amp-ad component in the header.

<script async custom-element="amp-ad" src="https://cdn.ampproject.org/v0/amp-ad-0.1.js"></script>

Basic usage

amp-ad requires width and height values. Select an ad network via the type argument.

<amp-ad width="300"
  height="250"
  type="a9"
  data-amzn_assoc_ad_mode="auto"
  data-divid="amzn-assoc-ad-fe746097-f142-4f8d-8dfb-45ec747632e5"
  data-recomtype="async"
  data-adinstanceid="fe746097-f142-4f8d-8dfb-45ec747632e5">
</amp-ad>

Placeholder

Optionally amp-ad supports a child element with the placeholder attribute. If supported by the ad network, this element is shown until the ad is available for viewing.

Placeholder here!!!
<amp-ad width="300"
  height="200"
  type="doubleclick"
  data-slot="/4119129/doesnt-exist">
  <div placeholder>
    <b>Placeholder here!!!</b>
  </div>
</amp-ad>

Fallback

amp-ad supports a child element with the fallback attribute. If supported by the ad network, this element is shown if no ad is available for this slot.

Thank you for trying AMP!

You got lucky! We have no ad to show to you!

<amp-ad width="300"
  height="200"
  type="doubleclick"
  data-slot="/4119129/doesnt-exist">
  <div fallback>
    <p>Thank you for trying AMP!</p>
    <p>You got lucky! We have no ad to show to you!</p>
  </div>
</amp-ad>
Need further explanation?

If the explanations on this page don't cover all of your questions feel free to reach out to other AMP users to discuss your exact use case.

Go to Stack Overflow
An unexplained feature?

The AMP project strongly encourages your participation and contributions! We hope you'll become an ongoing participant in our open source community but we also welcome one-off contributions for the issues you're particularly passionate about.

Edit sample on GitHub